How often does your business partake in activities that benefit your community? Whether it’s a drive to collect canned goods for a local food pantry or a volunteer day to paint the walls at the elementary school around the corner, the best businesses are active in their communities. Why is community engagement such a critical part of maintaining a healthy, productive team?
Grow Your Community
When your business gives back to the communities where your employees work and live, you are taking an active role in developing the community around you, raising the employees that might work for your business someday and helping members of your community succeed. Small and mid-sized businesses have a unique opportunity to become part of a close-knit community that benefits customers, employees and even other local businesses. When you work to grow your community, your community will work to grow your business in return.
Increase Brand Awareness
While the primary motive should be helping the community, the best businesses are active in their communities partially to increase brand awareness. When your company volunteers and gives back, you are putting a human face on your business and bringing your team to the people who are your potential customers. Even if you are doing something completely separate from the industry that you operate in, you are still allowing individuals and other business leaders to get to know your brand and create a great, trustworthy and reliable reputation for your business in the community.
Improve Morale
Did you know that employees like working in businesses that they feel are socially responsible? The best businesses are active in their communities because their employees also want to be active in their communities! When your employees are satisfied and feel like they make an impact on the job and in the world, retention rates will be higher and productivity levels will also often follow suit.
The Best Businesses Are Active in Their Communities
Business Volunteers Maryland is a nonprofit dedicated to strengthening the community by creating strategic connections between businesses, nonprofits and individuals. We help companies like yours to establish and expand community impact efforts while achieving your business goals. To learn more about our services and learn more about volunteering as a team, contact us by calling (410) 366-6030.
